
By the late 2010’s, Gen Z’s consistently challenged societal norms and introduced new perspectives rooted in their ideal yet pragmatic values. Within this new generation workforce, three segments have emerged:
- White-Collar Gen Z
- Blue-Collar Gen Z
- Freelancers & Gig Gen Z
In essence, they share similar priorities but also vary greatly in their values, expectations, and non-negotiables.
Inside the full report:
- Uncover key values and expectations per segment
- What they reject or resist
- Strategic Opportunities for Employers and Brands
- Challenges in ethics, sustainability, and regulation
Uncover the full story behind the Gen Z workforce.
By the late 2010’s, Gen Z’s consistently challenged societal norms and introduced new perspectives rooted in their ideal yet pragmatic values. Within this new generation workforce, three segments have emerged:
- White-Collar Gen Z
- Blue-Collar Gen Z
- Freelancers & Gig Gen Z
In essence, they share similar priorities but also vary greatly in their values, expectations, and non-negotiables.
Inside the full report:
- Uncover key values and expectations per segment
- What they reject or resist
- Strategic Opportunities for Employers and Brands
Uncover the full story behind the Gen Z workforce.