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Seikatsusha is the unifying philosophy that galvanizes the work of the Hakuhodo network worldwide. Translated as “life

living people”, seikatsusha considers all our stakeholders: our team members, clients and consumers with independent

heartbeats that FEEL - joy, fear, loneliness, excitement, hope. Bringing to life this philosophy is our mission to fulfill

the aspirations of seikatsusha by designing meaningful change and value for them.

Seikatsusha is the unifying philosophy

that galvanizes the work of the Hakuhodo

network worldwide. Translated as “life living

people”, seikatsusha considers all our

stakeholders: our team members, clients and

consumers with independent heartbeats that

FEEL - joy, fear, loneliness, excitement, hope.

Bringing to life this philosophy is

our mission to fulfill the aspirations

of seikatsusha by designing meaningful

change and value for them.

Our services

HBCI Creativity is full-funnel,
omnichannel and data-driven.

HBCI Creativity
is full-funnel,
omnichannel
and data-
driven.

The Hakuhodo/BCI Group offers an ever-evolving ONE JOURNEY CREATIVE PARTNERSHIP – a collaborative service that stitches our expertise

through the funnel via meaningful strategy and brilliant execution, responsive to the transformative needs of our clients and their customers.

The Hakuhodo/BCI Group offers an ever-evolving ONE JOURNEY

CREATIVE PARTNERSHIP – a collaborative

service that stitches our expertise

and brilliant execution, responsive

to the transformative needs of

our clients and their customers.

The core of Hakuhodo’s creativity is bekkai – unimagined ways of achieving brand and seikatsusha aspirations. Within the HBCI Group, we evolve this creativity to deliver surprising yet purposeful ideas that deliver meaningful change for seikatsusha.
We believe that brand experiences must be consistent, wherever and whenever they meet our customers. At the exciting interplay of online and offline channels, Hakuhodo orchestrates compelling seikatsusha experiences that fulfill stakeholder goals.

• Events and Activations Our corporate events and consumer activations span nationwide and hyperlocal spaces. Our inhouse warehouse and production studios support the needs of all our teams efficiently.
We deliver seikatsusha-driven strategic solutions that go beyond traditional advertising - to build, scale and sustain powerful brands.
Our commerce service is powered by our strategic core services, executing efficient sales conversions from e-commerce engagement and operations to physical own retail store management.
From strategy to execution, we envision seamless, data-driven experiences that engage audiences at every touchpoint, driving growth, loyalty and lasting impact.
Our data-driven digital services are full-funnel founded on distinct yet collaborative pillars

• KOL Marketing
• Digital Studio
• Social Media Management
• Digital Media
• Marketing Technology

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