Our Teams
Our Group is comprised of specialist teams who collaborate to deliver a unique ONE JOURNEY service to our clients.

Our Group is comprised of specialist

teams who collaborate to deliver a unique

ONE JOURNEY service to our clients.

Brand logo of HBCI Group: Hakuhodo-BCI Philippines is an advertising agency based in Pasig, Metro Manila.
Brand logo of Unit 8, a member of HBCI Group/Hakuhodo Philippines.
Brand logo of eNav, a member of HBCI Group/Hakuhodo Philippines.
Brand logo of HDigital, a member of HBCI Group/Hakuhodo Philippines


Beginnings

Communications,

Inc.

is

the

creative

brand

agency

that

started

it

all

in

1997.

BCI

led

the

group’s

acquisition

by

the

Hakuhodo

international

network

in

2018.


Formed

as

an

integrated

marketing

agency

for

challenger

brands,

Unit

8’s

expertise

today

is

infused

with

creative

technology,

and

leads

the

group

in

digital

storytelling.


ENAV

is

an

events

and

activations

agency

with

over

20

years

of

expertise

and

nationwide

reach,

in

virtual,

hybrid

and

physical

engagement

activities.

Learn More


As

the

group’s

data-driven

digital

arm,

HBCI’s

digital

services

are

growing

in

the

pillars

of

Digital

Strategy,

E-Commerce,

KOL

Marketing,

Digital

Media,

Social

Media

and

Marketing

Technology.

Our Teams
Our Group is comprised of specialist teams who collaborate to deliver a unique ONE JOURNEY service to our clients.

Our Group is comprised of specialist

teams who collaborate to deliver a unique

ONE JOURNEY service to our clients.

Brand logo of HBCI Group: Hakuhodo-BCI Philippines is an advertising agency based in Pasig, Metro Manila.


Beginnings

Communications,

Inc.

is

the

creative

brand

agency

that

started

it

all

in

1997.

BCI

led

the

group’s

acquisition

by

the

Hakuhodo

international

network

in

2018.

Brand logo of Unit 8, a member of HBCI Group/Hakuhodo Philippines.


Formed

as

an

integrated

marketing

agency

for

challenger

brands,

Unit

8’s

expertise

today

is

infused

with

creative

technology,

and

leads

the

group

in

digital

storytelling.

Brand logo of eNav, a member of HBCI Group/Hakuhodo Philippines.


ENAV

is

an

events

and

activations

agency

with

over

20

years

of

expertise

and

nationwide

reach,

in

virtual,

hybrid

and

physical

engagement

activities.

Learn More
Brand logo of HDigital, a member of HBCI Group/Hakuhodo Philippines


As

the

group’s

data-driven

digital

arm,

HBCI’s

digital

services

are

growing

in

the

pillars

of

Digital

Strategy,

E-Commerce,

KOL

Marketing,

Digital

Media,

Social

Media

and

Marketing

Technology.

Our Leadership Team

Gemma Alcantra, CEO of HBCI Group | HBCI PH Leadership Team
Gemma Alcantara
Chief Executive Officer, HBCI GROUP
Tatsuro Otsuga, Country Director of Hakuhodo International Philippines | HBCI PH Leadership Team
Tatsuro Otsuga
Country Director, Hakuhodo International Philippines
Peter Acuña, Executive Creative Director of HBCI Group | | HBCI PH Leadership Team
Peter Acuña
Executive Creative Director, HBCI GROUP
Michelle Casal, Managing Director of Unit 8 | HBCI PH Leadership Team
Michelle Casal
Managing Director, UNIT 8
Gelo Balingit, Managing Director of HBCI Group | HBCI PH Leadership Team
Gelo Balingit
Managing Director, HBCI GROUP
Jec Salas, General Manager of eNav | HBCI PH Leadership Team
Jec Salas
General Manager, ENAV
Berns Basco, General Manager of HBCI | HBCI PH Leadership Team
Berns Basco
General Manager, HBCI
Marichit Garcia, Strat Planning Director of HBCI | HBCI PH Leadership Team
Marichit Garcia
Strat Planning Director, HBCI GROUP
Randy Paderes, Chief Finance Officer of HBCI Group | HBCI PH Leadership Team
Randy Paderes
Chief FInance Officer, HBCI GROUP
Ivy Alforque, Group Account Director of HBCI | HBCI PH Leadership Team
Ivy Alforque
Group Account Director, HBCI
Eileen Romualdo, Account Director of Unit 8 | HBCI PH Leadership Team
Eileen Romualdo
Account Director, UNIT 8
Chino Jose, Creative Director, of HBCI | HBCI PH Leadership Team
Chino Jose
Creative Director, HBCI
Jigo Reloj, Digital Strategy Director of H:Digital | HBCI PH Leadership Team
Jigo Reloj
Digital Strategy Director, H:Digital
Monica Morales, Activations Director of eNav | HBCI PH Leadership Team
Monica Morales
Activations Director, ENAV
Paulo Famularcano, Creative Director of HBCI | HBCI PH Leadership Team
Paulo Famularcano
Creative Director, HBCI
Migi De Belen, Creative Director of Unit 8 | HBCI PH Leadership Team
Migi de Belen
Creative Director, UNIT 8
Krystalyn Dacquil, HR Manager of HBCI Group | HBCI PH Leadership Team
Al Dacquil
HR Manager, HBCI GROUP
TO TOP

Our Leadership Team

Gemma Alcantra, CEO of HBCI Group | HBCI PH Leadership Team
Gemma Alcantara
Chief Executive Officer, HBCI GROUP
Tatsuro Otsuga, Country Director of Hakuhodo International Philippines | HBCI PH Leadership Team
Tatsuro Otsuga
Country Director, Hakuhodo International Philippines
Peter Acuña, Executive Creative Director of HBCI Group | | HBCI PH Leadership Team
Peter Acuña
Executive Creative Director, HBCI GROUP
Michelle Casal, Managing Director of Unit 8 | HBCI PH Leadership Team
Michelle Casal
Managing Director, UNIT 8
Gelo Balingit, Managing Director of HBCI Group | HBCI PH Leadership Team
Gelo Balingit
Managing Director, HBCI GROUP
Jec Salas, General Manager of eNav | HBCI PH Leadership Team
Jec Salas
General Manager, ENAV
Berns Basco, General Manager of HBCI | HBCI PH Leadership Team
Berns Basco
General Manager, HBCI
Marichit Garcia, Strat Planning Director of HBCI | HBCI PH Leadership Team
Marichit Garcia
Strat Planning Director, HBCI GROUP
Randy Paderes, Chief Finance Officer of HBCI Group | HBCI PH Leadership Team
Randy Paderes
Chief FInance Officer, HBCI GROUP
Ivy Alforque, Group Account Director of HBCI | HBCI PH Leadership Team
Ivy Alforque
Group Account Director, HBCI
Eileen Romualdo, Account Director of Unit 8 | HBCI PH Leadership Team
Eileen Romualdo
Account Director, UNIT 8
Chino Jose, Creative Director, of HBCI | HBCI PH Leadership Team
Chino Jose
Creative Director, HBCI
Jigo Reloj, Digital Strategy Director of H:Digital | HBCI PH Leadership Team
Jigo Reloj
Digital Strategy Director, H:Digital
Monica Morales, Activations Director of eNav | HBCI PH Leadership Team
Monica Morales
Activations Director, ENAV
Paulo Famularcano, Creative Director of HBCI | HBCI PH Leadership Team
Paulo Famularcano
Creative Director, HBCI
Migi De Belen, Creative Director of Unit 8 | HBCI PH Leadership Team
Migi de Belen
Creative Director, UNIT 8
Krystalyn Dacquil, HR Manager of HBCI Group | HBCI PH Leadership Team
Al Dacquil
HR Manager, HBCI GROUP