
An emerging cultural shift is pet ownership becoming more and more a lifestyle, driven by:
- Emotional bonds and changing household dynamics
- Millennials & Gen Z choosing fur babies over traditional parenting
- Rising disposable income fueling premium pet care
Inside the full report:
- The new ways Filipinos are spending on pets
- How social media and pet influencers shape trends
- Hidden business opportunities across food, tech, and travel
- Challenges in ethics, sustainability, and regulation
This isn’t just about pets. It’s about identity, values—and a market on the rise.
An emerging cultural shift is pet ownership becoming more and more a lifestyle, driven by:
- Emotional bonds and changing household dynamics
- Millennials & Gen Z choosing fur babies over traditional parenting
- Rising disposable income fueling premium pet care
Inside the full report:
- The new ways Filipinos are spending on pets
- How social media and pet influencers shape trends
- Hidden business opportunities across food, tech, and travel
- Challenges in ethics, sustainability, and regulation
This isn’t just about pets. It’s about identity, values—and a market on the rise.