Brand logo featuring HBCI Group or Hakuhodo Beginnings Communication Inc Group, an advertising agency Philippines focused on human-centered or seikatsusha data-driven campaigns. Hakuhodo Philippines is an established digital marketing agency in the Philippines, based in Pasig. The agency is a trusted partner by many local brands, building enduring relationships through strategic creative and seikatsusha insight.
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Featured Works

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A GIF featuring the work of Hakuhodo Philippines for Mitsubishi Motors Phlippines' Xpander Line.
It is a continuing honor to...
Mitsubishi
Xpander Cross

It is a continuing honor to deliver the Xpander and Xpander Cross to #1 status; and to deliver these cars to the Filipino people who have fallen in love with this line. ...

A GIF featuring the work produced by Hakuhodo Philippines for Mitsubishi Motors Philippines' XForce.
Launching this sub-compact ...
Mitsubishi
XForce

Launching this sub-compact SUV locally gave Filipinos an understanding of Mitsubishi’s new, definitely exciting “silky-solid” design language. ...

A GIF featuring the work of HBCI Group/Hakuhodo Philippines for Aboitiz Land, the
For 30 years, Aboitiz Land ...
AboitizLand
30 & Thriving

For 30 years, Aboitiz Land has built innovative homes and communities for Filipinos. To mark this milestone, HBCI highlighted Aboitiz Land’s legacy through the “30 and Thriving” campaign and jin...

A GIF featuring the work of Hakuhodo Philippines for BPI's very own cybersecurity mascot, Bessy.
BPI needed millions of acco...
BPI
BPI Bessy

BPI needed millions of account holders to switch to secure email accounts. So HBCI introduced Bessy, a friendly cybersecurity mascot. Bessy’s approachable yet engaging educational campaigns achieved...

A GIF featuring the work of Hakuhodo Philippines for BPI, the bank's first 3D Billboard for the Shop Anywhere campaign.
For BPI’s Shop Anywhere p...
BPI
Shop Anywhere

For BPI’s Shop Anywhere promo, HBCI developed a beach-themed campaign that included BPI’s first-ever 3D billboard, which quite literally brought a new dimension to BPI out-of-home artwork. Thousan...

A GIF featuring the work of Hakuhodo Philippines for BPI, the
Many BPI debit cardholders ...
BPI
Pwede Debit

Many BPI debit cardholders see their card as just an ATM card. HBCI’s “Pwede Debit” campaign changed that, showcasing BPI Debit Mastercard® as the key to skipping ATM lines, avoiding bulky wall...

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Brand logo featuring HBCI Group or Hakuhodo Beginnings Communication Inc Group, an advertising agency Philippines focused on human-centered or seikatsusha data-driven campaigns.
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Featured Work
Our Seikatsusha Ways
Teams
Tech Stack
Awards
TERMS & CONDITIONS
PRIVACY POLICY
© 2024 Hakuhodo/BCI (Beginnings Communications, Inc.) All Rights Reserved.